It started with one t-shirt and a belief that things could be different.
In 2008, brother and sister Rok and Urška Končan printed their first funny t-shirt in a small garage in Ljubljana, Slovenia. No investors, no business plan — just a family with a belief that t-shirts should be more than just clothes. They should make people laugh.
We poured our heart and soul into every design, every print, every package. What started as a family business still is one today — now operating in 22 countries across Europe. Our values remain the same: quality products and quick delivery. Each store speaks the local language, features local humor, and ships fast. Because a great joke deserves a great t-shirt — in every language.